Frame of the Week - Blacksmith Gravel


We have been working hard to find and build a network of some of the worlds finest bike dealers. Dealers need to specialise in bike fitting and have a great understanding of high quality products and custom bikes. Toronto’s Blacksmith Cycle were one of the first to come on board.


This is their shop demo sample and will also be their head mechanics new Gravel Adventure machine for hitting the wilds around Toronto.


The paint brief was for something ‘Pollack Inspired’,  you might think this is just flinging a bit of paint around, and to some extent it is. There is also a heap of work involved sanding and finishing so that it all looks unified.  Fortunately the results were definitely worth it. 


The frame is now on its way to Canada and we look forward to some pics of the full build and the bike getting dirty once delivered.


Bike of the Week - Sweet Blue Road


This weeks feature bike is a sweet 1x11 Ultegra Di2 Road bike.


A 50t front chain ring and an 11-32 rear cassette gives a range that can conquer pretty much anything but with the simplicity of a sequential gearing. 

This bike is for a local Perth cyclist who actually came in to the studio to play around with us mixing up the paint colour. This striking blue was the result which everyone is really happy with.


Bike of the Week - Less Is More


A few weeks ago we posted a bike that had a completely rebuilt 3D cad model to enable us to bring a range of refinements together and streamline our process. Upon completion of this bike we, realised that there were a few design elements that could be taken still further. So with the adaptability of our production technique on our side, we rebuilt the model again with this weeks feature being the result.


Visually we are seeking to create a very clean and simple design with a contemporary feel. Using a "less is more" approach as per all good modern design. We have simplified the frame shape and tube profiles to give us the aesthetic we were looking for. Good design can never be only based on looks though, all of our revisions have function as their core driver with this new version of the frame now being both stronger and stiffer, as well as easier to manufacture.

From now, all our new frames will be developed from this platform. There will of course continue to be minor refinements and tuning in our endless quest for perfection, as well as a couple of exciting new models soon to be released. 

Stay tuned.